Social media influencing has changed the fashion of living, every now and then people are promoting one or the other brand and meeting their livelihood, instead of focusing on TV adds and high end celebrity collaboration, brands have turned their way of marketing with small or mega social media influencers.
We already know that social media has become the part and parcel of our life, on an average a person spent almost 2 to 3 hours of his day on his social accounts, resulting we came across tons of advertisements and brand promotions and on a least count we falls for the one, brands cleverly utilize this fashion and has started promoting their product through one or the other social media influencer.
Social media influencer are no other than simple human beings like us, they just receive high audience attention and are extremely engaged with the people around their wall, social media influencers are inclined to talk on particular niche, means they don’t share and converse on random ideas, rather they specifically choose something that fits in their interest and that they love doing and further pursue it as their niche, moreover the high profiled professional influence are highly inclined towards their niche , they maintain such an algorithm to cover their main niche prospect with every single non inclined brand campaign.
In case you are a newbie, possibly you might be thinking What Is Niche ?
Niche is a domain type, like a particular function of interest , which an influence marketer basically prefer discussing about, let us understand with an example; let, there’s an influencer marketer who’s particularly inclined toward a travel niche most probably because he or she must enjoy traveling that’s why he has chosen to blog about it , since he is highly active on their social accounts and share his frequent travel routine on his social wall, after a period of time a pace comes when that particular social media personality have enough succeeded in attracting audience and engaging with them, audience love their stuffs and adorn them for their theme ideas, there they start collaborating with one or the other travel partner, or any travel planner company who want to collaborate and promote their plans or their programme with a travel blogger or influencer. The influencer will share the brand idea or any plan that the brand want him to campaign, he may share best sites to visit on their wall to promote a special location the promote plans with exciting offers and launch coupons etc to attract visitors, and all this they execute successfully just because they are niche based social bloggers as they have clutched maximum audience who are interested in that specific niche of traveling or visiting new places. They successfully execute their travel collaborating generation enough leads and shower successful booking on the brand. Niche based influence marketers have greater audience reach than a random influencer who discuss on random stuff, sticking to a particular niche and then utilizing it to commemorate with other products or brand promotion would be quite beneficial.
Let’s further discuss about how to become an influencer :
Everyone wants to be an influence marketer these days, as they receive free stuffs from the agencies and brands leverage them with hefty monetary exchange, it seems glamorous and feels like you have aren’t less than celeb, audience follow your words and fashion begins with you, though becoming an influence marketer isn’t rocket science still it isn’t as simple as winking, there no quick rich process for becoming a social media influencer, you need to first become a patience person and a good investor of time and efforts.
Here am listing some most followed step to become a successful influence marketer
- understand why you want to become an influencer
Just because people listen to them and they receive high monetary exchange for promoting products you can’t be an influencer, you need to first dig about your area of interest, think even if you’ll not make money with blogging then also can you continue engaging with people?, can you continue sharing your ideas and are able to clutch people around you, if then, I assure you one day or another you’ll become an influencer.
- Pick out your niche
I’ve already discussed the importance of niche based influencing, niche based influencing helps you to convert greater audience and attract those who are interested in your niche area , eventually it will help you to build social presence and fluctuate your marketing efforts in better order. I prefer niche selection must be from your area of interest as it will motivate you to work and help you to bind in with better efforts while marketing.
- Select your network wisely
Depending on your niche type you should wisely choose your promoting network, as it will eventually help you to build greater audience reach with higher engagement rates, a wise selection on network helps you to effectively distribute your marketing efforts in planned manner.
- Be consistent
Alike your niche consistency is important as well, being consistent means you need to hold audience or users on your wall, and how will you do it ? simply by keeping your post rate constant means you can choose any of the week day to post your stuff, influencers often found posting on a regular basis some even share frequent stories and post twice or thrice a day, some with hectic schedule or data tends to shower twice or thrice a week , it just depends on your engagement rate and surfing ratio, if you are a blogger then you can choose your time suit to fit in and share your ideas accordingly.
- Engage meaningfully
try not to leverage audience with random ideas and posts, just because you need to be consistent with your social wall that doesn’t mean you will overload your page with garbage stuffs, try to fill in with authentic and meaningful data that pulls in audience interest and hold them for a long time.
Influence marketing is an infinite loop the more you input data , the more it travel, in the near future influence marketing will be among the top paid marketing pattern, influence marketing is authentic, it’s auspicious, it’s profitable, it’s ravishing and above all people enjoy it.
That’s all from my side share your ideas and we welcome you for suggestions.