You’re finally ready to create your online video and launch your marketing campaign. The tools are easy to use but it’s not quite as simple as posting your video online and waiting for followers and customers. You actually need to be a little bit strategic when using an online video maker. Promo is one of the best and easiest to use that also offers you millions of business templates to choose from.
How to Get the Most out of your Online Video Maker
All tools are only as good as how we use them. The same applies to a video maker so check out the following before you jump into making your first video:
- Do your research before you get started
- Use emotions and a storyline
- Pick the right background and subtitles
- Optimize for SEO
- Plan your marketing campaign
Do Your Research Before you Get Started
The success of your online video depends on your content and what you do with it. A good place to start is thinking about what kind of people will relate to whatever it is you’re offering. Will they prefer a more lighthearted or instead, a serious online video? Moreover, what kind of keywords could they be typing in to find your online video? You could then use those words to focus on your ideal template.
Another aspect of a successful video is to have a clear message. What is it that you want people to do? Are you simply building awareness and you want them to sign up for your newsletter? Alternatively, you could be talking about a new product launch event. Whatever it is, use your video editor to input the details into the subtitles when you create videos.
Use Emotions and a Storyline
The human mind loves pictures and music because they make us feel something. Depending on your business, you’ll probably want to link positive emotions to your business through your online video maker. Then again, perhaps you’re a charity and your call to action is about saving someone or something. Regardless, a story is usually a powerful way to connect to your audience. It also helps them more easily remember your brand and business. So, make sure you choose an appropriate template when you make a video in order to boost your audience’s mood and engage them in your story. Music also works well and most video maker tools have a large stock of royalty tracks to choose from.
Pick the Right Background and Subtitles
You have a choice to either keep things simple and use your video editor to edit your template as it is. This means changing the color, text, and music. Alternatively, it’s also very easy to drag and drop your own content into your video templates. You can then trim and edit accordingly with your video editor.
Including your own content into your online video maker can be a huge benefit so that people can see who you are. That way you build rapport and trust. You might also want to show your product in action when you make videos. Regardless, make sure that you film in daylight or in a brightly lit room to make things easier when you do your video editing. Another important tip is to include subtitles to making your video accessible for everyone.
Optimize for SEO
There’s so much information on the internet these days that you need to make sure people actually get to see your online video. Your video maker ensures you create a video that looks professionally made. Now you need to direct people to that video so make sure you’ve optimized it for search engines. Although, don’t just focus on Google rankings because YouTube and Facebook also have their own search algorithms now. Either way, customize your video template and include any relevant music tracks to represent your video whilst optimizing for searches.
Plan your Marketing Campaign
Optimizing helps you build organic traffic. Nevertheless, you’ll also need to plan your campaign to reach as many people as possible. So, have a think about which social media platforms you want to use and how you can encourage people to share your video. Then, don’t forget that email still works.
Direct messaging with an email that includes you is still a great way to reach out to people on a personal level. Perhaps you have some friends or colleagues who can also email your video to their networks? People are more likely to pay attention and follow up if they personally know the person sending the email.
Final Recommendations for Making the Most of your Online Video Maker
A video maker helps you create a video that’s compelling and engaging. It will also help you get noticed by Google rankings because they now favor pages with at least one online video. You then need to make sure that your video is as successful as it can be. So, get a clear call to action, use emotions and optimize as much as you can before you download your video. You won’t regret putting in the extra few minutes of effort when you see your number of followers and leads going up.