Currently, more and more people are turning to social media for fashion and design tips to help them stay on top of the trends. Many fashionable women have accidentally stumbled onto a gold mine of followers that have catapulted their careers into stardom. By simply doing what they love, these fashion forward women have made a name for themselves as an influencer in their industry and their followers love it.
If you are someone who has an eye for fashion, but you want to take it a step further and branch out into social media, there are a few things you need to know before you begin. Sadly, you may not start out with hundreds of thousands of followers, however, in the end, if you heed these steps, you may find that others are just as excited about fashion as you are. We asked our social fashion experts and they have some important strategies you should follow to find success on your social media channels.
One of the things you will quickly learn is that if you are just beginning to expand into the world of social media, you won’t be popular on all streams. That’s okay because it is important to choose your favorite platform to explore your chances of stardom. For instance, more fashion influencers are finding luck over on the Instagram platform.
This portion of your business is important because you cannot expect to post to every single platform every day. It will stretch you thin and you will have to come up with consistent content every day for each of these channels. Choosing one will allow you to put forth all of your efforts and energy into the one you love so you can speak to the people who have your fashion sense. Once you have determined your social platform, begin the business setup and make it flashy and beautiful. You can always monitor other fashion influencers on Instagram or any other platform to see how they have created their profiles.
Hashtags are your best friend if you are just getting started in the fashion industry. Not only do hashtags pinpoint specific products and styles, they also can magnetize the right people to your posts. Look up hashtag searches to see what people are searching for your particular platform. For instance, Instagram hashtags like #OOTD is a very popular hashtag which means “outfit of the day” where people display their favorite outfits on this platform.
Once you have determined the right hashtags you would like to use, make sure you are posting at the correct times. Granted, this may take a week of regular postings before you can analyze data that will help you, but make sure you do it. Posting at the right time will allow you to get your content in front of the maximum amount of fans.
It goes without saying that when you accept the idea of being a fashion influencer on any social media platform, you must always be on top of current trends. However, it is important that you don’t get lost in the styles of others. There is a fine line here that you must constantly monitor because your followers and fans are following your profile because they like YOU. Make sure you select items that expand on your personality and style, and then you can manage the others accordingly.
For instance, one popular trend is how British Vogue brought modest fashion on the runway in 2018. This shocked and awed the audience and their bold brilliance brought forth a trend that is still in the making today. Currently, a large audience are women who are looking for fashion boutiques that provide modest dresses for women. That is a very specific niche you could look at in showing on your channel. Whatever fashion sense you select, make sure you do your homework and know your audience. Also, do not go overboard with both ends of the spectrum. Stick with a specific niche, for instance the modest dress idea, and you will be more targeted in your approach with your fashion items.
It is a marvellous idea to post something on social media and then have millions of people respond to what you created. The fashion influencers who understand the heavy responsibility that comes with this feat know that every post is important. No matter if you’re just getting started and only have ten followers, or if you’ve been doing this for a while and have 100,000 followers, quality is the key when you are an influencer. There will be some who don’t like what you have, but more often than not, there will be fans who adore you. Stay consistent with your strategy and you will soon see the success you want as an influencer.