Marketing your brand at a trade show effectively can help you leave an everlasting impression on your audience; even if this is your first time exhibiting your brand. A good trade show designer can pick up the various elements they need to present at the exhibition and also make sure they execute it perfectly.
If you want more information about trade show designs you can visit Exhibitus, but here are ten tips that will ensure your booth at the exhibition will be successful.
Make Use of Eye-Catching Visuals
Your booth should be visible from a distance and also attract the attention of those who are attending the expo. Use high-resolution imagery that is relevant to your brand and an attractive color scheme. Other than that, make sure that the text you are using is easy to read. If your text is small or illegible it will be drowned out amongst the more bold and vibrant exhibits and you will not be able to attract as much attention as you should have.
Discuss your Business with the Attendees
Make sure a member who can clearly explain your brand to the attendees and effectively answer questions is visible at all times. You can attract all the attention with your colorful, bold displays but if there is no one attending to the people who are curious about your brand, it will be entirely moot.
Create an Interactive Environment
Depending on what it is you are marketing, you can create a playful or interactive environment for the audience. Games can help freshen up attendees who have been visiting booth after booth to listen to the same old droll.
Alternatively, interactive environments can deploy the use of carefully crafted presentation and imagery that the attendees can use to understand the brand better. These presentations can help to clearly answer questions that the attendants cannot take on the spot.
Plan a Long Term Exhibit
Even if this is your very first expo, keep in mind that there will be many more in the near future. So make sure your booth’s design is one that durable and flexible and can last you effectively for a few years.
Do not use text or imagery that is too trendy since trends go out of fashion very quickly and will make you seem outdated in a year or two.
Try to minimize any elements you will have to do anew every time an expo shows up.
This way you can save on design costs and time in the future for a new design.
Convey Your Message Clearly
Now, the different elements of a brand can often lead to a haphazard display that does not convey a singular message. Attendees leave such booths confused about what the brand represents and they do not look back to it again.
So make sure all the elements of your booth are in sync with each other and lead to a singular goal. When attendees leave your booth, they should know all about what you represent, when they should reach out to you, and how they should do it.
Do not dabble into too many branding options to maximize your reach since that approach is most likely to backfire.
Understand the Audience’s Perspective
When you have sketched out your entire design idea and have a clear picture of it in your mind, put yourself in the shoes of someone attending your expo and see it through their eyes.
Make sure you, as the potential client, are having your needs met. If any of the components in your exhibit seem to be too complicated or too out of place, try to revamp them or slash them altogether.
Giveaways can really put you ahead of the game in an expo. Giveaways can include brochures, samples of the product you are marketing, or small trinkets that can help broadcast your brand name.
Now, people love freebies. They will definitely be attracted by that aspect of your booth, but that is not all. Potential clients will be able to sample your product for free and will choose you above the rest if they have to pay for sampling your competition’s services.
Use the Design Space to its Maximum
Do not skimp out on using the space you are given to present your brand. The more elements you have, the more your audience will be able to understand your brand and this is how you build trust.
If you have a lot of “negative space” in your booth, the audience might see you as a barren area with not much to offer.
Not only that, but a lot of negative space also gives the impression that there are not enough people surrounding your booth, which means you are not attracting attention. Prospective clients often tend to stay away from places that are not creating a lot of buzz.
Stay Clear of Clutter
This may sound like a contradiction to the previous statement, but it doesn’t have to be one. You can create a space without a lot of clutter and make use of multiple elements. You have to find the right balance and that is known as consistency.
Clutter is seen when a booth has multiple elements but none of them are in harmony with each other and the whole design looks incoherent and maybe even clunky.
You can create a coherent space by using design elements like a good color scheme and also by linking the components together with text.
It is imperative that you build a trustworthy relationship with your clients especially if you are just starting out. If possible, keep a private consulting area in your booth where prospective clients can have a chat with the authorities in your brand about what they are offering.
Private conversations help in building a more human relationship that all the best design elements in the world cannot help you with. It also brings more clarity to the attendee about your brand.